mono culture #23 Sissel Tolaas
English / 15 x 20 cm / 44 Pages / Impregnated with 12 Smells
Meanwhile, Sissel Tolaas is a phenomenon in herself: born and raised between Norway and Iceland, with degrees from Scandinavia, Poland and Russia in sciences, chemistry, languages and fine arts, Tolaas has become an expert on everything related to scents, odours, smells. She is a professor at Harvard University for invisible communication, while working on hospital and research projects as well as for commercial clients such as Adidas, Louis Vuitton and Ikea; while exhibiting the results of her research in museums such as the MoMA New York, the National Museum of Beijing or the Hamburger Bahnhof in Berlin. A vibrant and determined character with a unique expertise and biography, Sissel Tolaas is everything we could have hoped for in our latest issue.
With mono.kultur, Sissel Tolaas talked about why she is tired of words and images, her turbulent time as a student in Communist Poland and how smell might change your life.
Forgive us for our self-flattery, but it has to be said that mono.kultur #23 is a gem of a magazine – the issue contains no visual imagery but clears the page for our most primary sense: the magazine will be impregnated with 12 scents curated by Sissel Tolaas. And you might have gathered by now that we’re not talking about perfumes either, but what Tolaas would coin ‘difficult smells’. With a special technique called microencapsulation, the scents are literally printed into the magazine – you rub the paper to release them.
Interview by Tina DiCarlo / Scents by Sissel Tolaas / Design by Node Berlin Oslo
“This is one way to argue for the singular importance of print!”
— Vanity Fair
“This collaboration with Norwegian artist Sissel Tolaas was my favourite project of the year. Each page was soaked in replica smells based on sweat and other body odours. As an art project it questioned ideas of ‘good’ and ‘bad’ smells. As a publishing project it reminded the reader of the difference between print and digital – in addition to sight, it used touch and smell to engage/surprise. I love my iPad but it can’t do that. Yet.”
— MagCulture / Best of 2010
“If your favorite part of magazines are the perfume inserts, this is your lucky day.”
— Refinery 29
“The result is intriguing and interactive, though also creates a combined odour that this particular correspondent doesn’t enjoy having in his nasal passages.”
“I think I can safely say that most people view magazines as more of a visual experience – be it due to its images or words – yet the mono.kultur #23 issue defies that belief.”
“Just a few hours ago we were lamenting the (mainstream) magazine industry’s lack of originality and now comes the news that indie arts mag mono.kultur is releasing an issue featuring no images. Instead, the magazine will be made up of 12 scents printed directly on the paper.”
“I have to go and wash my hands right now.”