Emphasis has been placed on carefully crafted, handmade works, mindful of environmental impact. Each designer is closely involved in the making of their objects. All items are made to order, shifting away from creating objects en masse and towards fulfilling needs as they arise, even for larger audiences. This made-to-order model - where the number of items created is only what is necessary, and is limited to the need - is a model at odds with that of industrialised process which tends to make as many things as possible in the hope that they will be consumed.
The ‘for school’ products are priced to reflect their real value; the time, skill, care and cleverness that has gone into the making of each thing. It’s hoped this approach to valuing objects makes purchasing the product a considered process that in turn encourages a fuller appreciation of the object and its use.