On some occasions, you may prepare drinks like coffee or milk in a pitcher in the kitchen and bring it to the table. It would add a beautiful scene if daily meals are served with a pitcher of drink rather than a plastic bottle or a carton off the supermarket shelves. Such ad-wrapped designs might be good for displaying in the stores, but not for the table. And, for some people, those plastic bottles or cartons are too high and/or too big for use on the table in a sitting position. The height/size of the JICON pitcher is just right for use on the table and for holding. The shape is designed so that one can easily access the inside when doing dishes.
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The height of the JICON pitcher is designed so that one can easiy handle it when using on the table in a sitting position. The size and its volume capacity are given careful considerations so that it can be easily held by a small child and fit in the door pockets of a fridge. It has a lid for storing, and one can pour its content out of the pithcer with the lid on. Because it takes the form of an elliptical cylinder with a wide opening, one can easily access the inside when doing dishes.
JICON is a porcelain brand launched together with a Japanese designer, OJI Masanori. The brand name means "porcelain (JI) in modern times (CON)." In the Buddhist words, JICON means "seize the day." It also denotes "porcelain (JI) created by the house of IMAMURA" of the Touetsugama kiln, founded 350 years ago. (Note that "IMA" means "modern times" in Japanese and can be paraphrased as "CON.") The kiln makes porcelains for daily life with its traditional white porcelain techniques using Amakusa Touseki (porcelain stone).