Japanese Incense - Horin Series Shirakawa

Premium stick incense made in Japan.Made by a 12th generation company that has been making premium incense for over 300 years, since 1702, with beginnings in the Kyoto Imperial Palace. These products are the preferred incense for most temples in Japan.

Horin packs each have 20 sticks of 7cm long incense. Each pack also includes a small incense holder. 

Shirakawa: (White river) A soft and sweet fragrance, based on sandalwood.

1 box of 20 sticks, 7cm long

• Aromatic woods and spices
  Approx. burning time: 30 min. per stick

Shoyeido’s blending process is an art form. Highly trained "masters" draw upon centuries-old secrets to create masterworks of fragrance. These artisans carefully process the quality, balance, and ratio of every hand-selected natural ingredient. The slightest variation in amount or quality of any component can dramatically influence the outcome. Only the finest raw materials are used. 


Shoyeido places highest importance on ethical sourcing and production and respect for nature, very important given the at times scarce and valuable natural resources involved. They have procured permits from the Ministry of Economy, Trade & Industry in Japan, and the US Fish & Wildlife Department to validate their natural materials are properly accounted for and responsibly harvested. None of their recipes contain animal ingredients and no testing has ever been done on animals. 

How best to use incense

These premium blends are a timeless way to enhance atmosphere. Whether as an accompaniment to work or relaxation, to enliven social settings, or to deepen yoga and meditation practices.

Burning type incenses are made with ingredients that give off their scents when heated. Most of us are inclined to get close to the burning incense to properly 'sniff' it. However, it is suggested that being a bit far from the burning stick incense is the best way to truly appreciate the fragrance. 

Shoyeido's incenses are also made for enjoying a lingering scent. The fragrance remains in a room 2-3 hours after it's finish burning. For example in Japan, the host will often burn incense half or 1 hour before guests arrive so that we can feel the subtle elegant fragrance.